Customized BAPE Gold G-SHOCK

Designed by Casio's Ibe Kikuo in the early '80s, the simple premise of the G-SHOCK was to make a watch that could withstand being dropped. When Pharrell and Jacob & Co. first started working together to ice them out, they ended up creating an entirely new way to customize digital watches, requiring some ingenuity on the part of Jacob Arabo to figure out how to keep the internal circuitry of the timepiece intact. As another easter egg, the backside of the watch face has a pave diamond and gemstone of Pharrell's face.