Jacob & Co. Necklace

While it was not uncommon to see elaborate strings of diamonds illuminating rappers necks at the time, this nuanced level of detail was. Where everyone in the game was using traditional cuts and mostly round diamonds, Pharrell again elevated the chain game. Zigging when everyone else was zagging, Pharrell commissioned Jacob & Co. to execute this chain with Asscher cut diamonds. This was a unique choice that brought a new dimension to the classic style. As they often did… others in the industry soon followed suit.